Panavision – (Click Here to View the Campaign)
Client: Panavison, New Filmmakers Program.
Medium: Outdoor, In theater, Web
Panavision approached Blackhawk Content to help promote a small yet important division of their company. The New Filmmakers Program, Panavision wanted to show the Hollywood community that they were part of the new generation of films, whether by digital or traditional film. With so many new methods of shooting a film Panavision felt it was important to stay in touch with the new up and coming directors and not only connect with them but take part in helping start their careers. We came up with a series of ads to be shown where the next generation of filmmakers are, in theaters. The print ads ran on screens in Los Angeles and New York. The next step was to create an online mini-festival using the classic LA vs. NY. The contest pitting one NY director vs. one LA director, stay tuned for the battle…