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Honda Passport – (Click here to view the campaign)


Posted on August 3rd, by blac6402 in print. No Comments

Client: Honda Automobiles  of North America

Medium: Print Magazine, Posters

Agency: Rubin Postaer and Associates
While working at RPA in Santa Monica I had the great opportunity to help rebrand the Honda Passport. Honda needed to boost the image of the Passport to a more rugged vehicle, not just a Honda with 4wheel drive. So we put it to the test in some of the most remote areas of the world, then wrote the headlines in the native language of each location with a website built to translate the headlines and copy along with more details of the Passport.
Print Ads- Africa, Nepal




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