Honda Passport – (Click here to view the campaign)
Client: Honda Automobiles of North America
Medium: Print Magazine, Posters
Agency: Rubin Postaer and Associates
While working at RPA in Santa Monica I had the great opportunity to help rebrand the Honda Passport. Honda needed to boost the image of the Passport to a more rugged vehicle, not just a Honda with 4wheel drive. So we put it to the test in some of the most remote areas of the world, then wrote the headlines in the native language of each location with a website built to translate the headlines and copy along with more details of the Passport.
Print Ads- Africa, Nepal