Client: American Lung Association of Los Angeles
A simple visual to remind and consider the effects of smoking… death. This board created by Vincent Blackhawk Aamodt would not have been possible without the help of many who donated their time or services to bring the ad to life. One interesting story with this ad, a man drove by it in Los Angeles and was so captivated he called the American Lung Association to say how much he loved and that it really made him think. He then donated over 5,000.00 of his own money to keep the ad up for another two months. The outdoor board won nearly every award in the advertising industry and spawned a slew of copycat ads.