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Honda CRV – (Click here to view the campaign)

Posted on August 3rd, by blac6402 in print. No Comments

 

 

Client: Honda

Agency: RPA

Medium: Print, Magazine

Title: CRV Launch Campaign

To brand the latest vehicle from Honda in the small SUV category we choose to highlight the many unique features of the new CRV from Honda. We focused on the little things that make this car the perfect car for those who seek adventure and outdoors. The photographic locations and technical breakdowns brought a seriousness to it’s capabilities while the smaller, tongue-in-cheek benefits kept it in the Honda Brand.

Titles: Surfing, Snowman, Picnic



Honda Passport – (Click here to view the campaign)

Posted on August 3rd, by blac6402 in print. No Comments

Client: Honda Automobiles  of North America

Medium: Print Magazine, Posters

Agency: Rubin Postaer and Associates

While working at RPA in Santa Monica I had the great opportunity to help rebrand the Honda Passport. Honda needed to boost the image of the Passport to a more rugged vehicle, not just a Honda with 4wheel drive. So we put it to the test in some of the most remote areas of the world, then wrote the headlines in the native language of each location with a website built to translate the headlines and copy along with more details of the Passport.

Print Ads- Africa, Nepal



Honda Civic – Relax

Posted on August 3rd, by blac6402 in print. No Comments

Client: Honda Automobiles of North America

Medium: Print Magazine

Agency: RPA

While working at RPA I had to find something new to say about the best selling car, the Honda Civic. For the Honda Civic it was all about the fact that the car simplifies your life. When life is simple it is relaxing as the visual conveys. A car ad that features no car.

Print ad – Relaxing



Sauza Tequila

Posted on August 3rd, by blac6402 in print. No Comments

Client: Sauza Tequila

Medium: Outdoor board, regional

Agency: Cliff Freeman and Partners

While at Cliff Freeman and Partners in New York I worked on one of the most warded campaigns at the agency, Life is Harsh, Your Tequila Shouldn’t Be. Each outdoor billboard was written specifically for the location. The message, something true and maybe not so great about your town versus the smooth taste of Sauza.

Title: Denver Oysters



US West – True Value Card

Posted on August 3rd, by blac6402 in print. No Comments

Client: US West Communications/Your Value Card

Medium: Outdoor Bus Sides

Agency: RPA

US West was offering a unique program where shoppers could earn points whenever they used their Value Cards and redeem for free items. They needed to get this message out in a quick memorable way. I think we met that challenge.

Ad title: Ski Mask



American Indian College Fund

Posted on August 3rd, by blac6402 in print. No Comments

Client: American Indian College Fund

Medium: Print magazine, Posters

The American Indian College Fund approached Blackhawk Content for a small project in building the brand image and helping to garner more exposure and funding. We came up with the spiritual icon of the buffalo, the message being the buffalo have returned but in the shape of young men and women. The copy crafted like a traditional drum song. The ad has been a success and a TV campaign based on this concept is in the works. Hoka!



Panavision – (Click Here to View the Campaign)

Posted on August 3rd, by blac6402 in print. No Comments

Client: Panavison, New Filmmakers Program.

Medium: Outdoor, In theater, Web

Panavision approached Blackhawk Content to help promote a small yet important division of their company. The New Filmmakers Program, Panavision wanted to show the Hollywood community that they were part of the new generation of films, whether by digital or traditional film. With so many new methods of shooting a film Panavision felt it was important to stay in touch with the new up and coming directors and not only connect with them but take part in helping start their careers. We came up with a series of ads to be shown where the next generation of filmmakers are, in theaters. The print ads ran on screens in Los Angeles and New York. The next step was to create an online mini-festival using the classic LA vs. NY. The contest pitting one … Read More »



Indian Health Center of Santa Clara Valley

Posted on August 2nd, by blac6402 in print. No Comments

Client: Indian Health Center of Santa Clara Valley

Medium: Posters, flyers, web

To help promote the Culture is Prevention program, we created a series of posters and flyers to reach out to the community to build awareness and bring the culture together. We are also in the process of creating a documentary for the program as well.